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Sharpen up your marketing expertise

Fine-tune your skills, discover new Google Ads products and features, and get the Marketing Expert Journey certificate.

Your learning, your way

On-demand videos

Browse the library for videos relevant to your role and industry. Content is added throughout the year, so make sure you check back in regularly.

Livestreams and replays

Tune in to livestreams in real time for the latest updates and best practices – or catch them later on replay.

Resources

For some on-demand videos and livestreams, you’ll find supporting presentations, playbooks and Google articles for extra context around what you’re learning.

Frequently asked questions

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Marketing Expert Journey is an online course that helps marketers better understand and use Google’s digital marketing platforms. With in-depth industry knowledge, you’ll discover advanced techniques to help optimise your campaigns and gain the industry-recognised Marketing Expert Journey certificate.

The course was created for marketing professionals looking to develop their digital marketing skillset in the Europe, Middle East and Africa (EMEA) region.

Led by Google specialists, you’ll get in-depth industry knowledge about new and existing Google marketing tools. So you won’t just be the first to know about new products and features, but you’ll also get exclusive expert guidance on how best to use them.

  • Livestreams: Real-time presentations and live Q&As for the latest updates and best practices
  • Videos: Short and long-format video content covering a wide range of topics
  • Collections: Curated collections of videos and livestreams centred around a single theme or topic